The four guiding principles that shaped our logo

King Solutions

By King Solutions  

king solutions logo meaning

When viewed as a whole, the King logo is the crown that many have come to associate with our company. While the crown is a royal symbol that invokes our company’s name, there’s a lot more to the entire logo, and it represents everything we stand for as a company.

Collaboration: the key to success

3pl collaboration

Google defines Logistics as the detailed coordination of a complex operation involving many people, facilities, or supplies. In an industry that requires a solid connection between manufacturers, warehouses, shippers, carriers, and recipients located all over the world, collaboration is essential.

Collaboration is such an integral part of our business that we built it into our logo. Remove the two bottommost lines and you are left with the image of three people holding hands. The connection between our team, your business and your entire supply chain is at the root of how we optimize supply chain management solutions, not from the outside, but by working as an extension of your internal logistics team.

Logistics & fulfillment: thinking outside the box

logistics and fulfillment

The center of our logo includes divergent lines and pathways that form a hub, symbolizing how our team works alongside our clients to generate out-of-the-box ideas that lead to a collaborative solution. We believe that the best way from point A to point B can sometimes start at point C, and that your logistics solutions should be shaped to fit your business, not the other way around.

It all began in 1989 when we set out to create a customer-focused approach to logistics that includes multi-mode transportation solutions via land, sea, rail and air. From warehousing to pick, pack & ship, route-planning, LTL freight and more, we offer a unique set of solutions that are fully tailored to each business.

Global freight: inside the box

global freight

Remove its three spires and our logo transforms into a box, an icon that represents our major core service offering: global shipping of freight. Whether we’re shipping mail, marbles or medical devices, we optimize the process to make it easy. Our team thrives on ensuring freight arrives on-time, safely and for the best value.

Customized care: letting your freight feel the love

customer care

What would a company be without heart? While we operate like a well-oiled machine, this is one machine that thinks, feels and cares for the people who make up your business. Our care and passion can be seen in everything we do. We believe that every box, no matter its contents, deserves extra care and attention to detail; we believe that all people deserve to be treated with kindness and respect; we believe that companies should give back and make a difference, not only in the lives of their customers, but in their communities as well.

Without the heart, a business is nothing more than an idea and a building. It’s the people who give it life, and King is filled with good people who care for your business, your freight, and our community.

Ready to talk great solutions with good people? Contact King Solutions today to discover how we bring everything our logo stands for to life for your business.