The Challenge:
Unprofitable Channels, High Costs, and No Digital Visibility
The client was facing mounting challenges in their direct-to-consumer (DTC) and Amazon operations. Despite the scale of their offering, they had no established online presence and were struggling to turn a profit on Amazon. Instead of generating revenue, their e-commerce efforts were becoming a liability.
Much of the problem stemmed from a costly, underperforming third-party contractor managing their Amazon channel. Inventory was being mishandled, leading to frequent overstock, discounted sales, and ultimately, products being sold at a loss. With little visibility and no strategic guidance from their provider, the client was struggling to make the business profitable with DTC and Amazon.
Adding to the complexity, the client had recently been acquired, prompting a larger business imperative to cut costs and make every sales channel profitable. Their internal teams needed to focus on broader business goals, not the daily grind of navigating Amazon logistics and fulfillment.
The client turned to our team at King because we were a trusted partner they had worked with before. They were looking for a creative, performance-focused solution that would restore order, control costs, and help make Amazon a viable and profitable channel once again.
The King Solution:
An Ecommerce Overhaul that Restored Profitability and Performance
Operating without profit, the client needed a logistics and e-commerce partner who could act quickly, control costs, and breathe new life into a distressed operation. With an established relationship already in place, they turned to King for a smarter, more sustainable e-commerce solution, which included:
Applying a Proven Model for a Fast Turnaround
King quickly deployed its proven e-commerce logistics and performance model with a clear objective: generate immediate cash flow and stabilize the business. Within 90 days, King built out a fully integrated, metric-driven solution tailored to the client’s Amazon channel and focused on cost-efficiency, inventory optimization, and long-term scalability.
Smarter Inventory Planning to Control Waste and Cost
A key piece of the solution was strategic inventory planning. The client was struggling with overstocks and expiring product, so King implemented minimum order quantity (MOQ) controls and used demand modeling to align inventory levels with sales velocity. This reduced waste, improved sell-through rates, and kept valuable capital from getting tied up in aging inventory.
By delivering the data and forecasting tools the client lacked, King empowered the team to make informed decisions and turn a reactive supply chain into a proactive growth engine.
Tech-Driven Integration for End-to-End Visibility
To streamline operations, King drove the integration of all systems and professional services into a cohesive tech stack. Parts of the system were hosted by King, while other partners were brought in to complete the network within a 90-day window. The result was a tightly connected infrastructure that gave the client full visibility into inventory, performance, and profitability.
Product, Merchandising, and Kitting Strategy
In addition to operational improvements, King provided hands-on support with merchandising, kitting, and product assortment strategies. After conducting a full kitting assessment, King helped test and launch new bundle options, adjust product listings, and recommend profitable assortment changes that were backed by sales data and consumer trends.
These adjustments improved the customer experience while increasing average order value and reducing excess inventory.
Content & Listing Optimization for Marketplace Success
A refreshed Amazon presence was also needed. King managed content updates, listing optimization, and keyword strategies to ensure the client’s products were competitive, discoverable, and aligned with consumer expectations. Better listings meant better conversion rates and more consistent top-line revenue.
Built to Scale, Evolved to Fit
King committed to weekly strategy sessions with the client, tracking performance across key metrics including top-line revenue, inventory turnover, and margin recovery. This agile, data-driven approach allowed both teams to stay aligned and quickly adapt as the client’s business evolved.
What began as a recovery plan soon became a long-term partnership. As the client’s needs shifted, King continued to evolve the solution, adding new layers of support, introducing process improvements, and providing ongoing project management to keep initiatives moving forward.
The Results:
A Complete Channel Turnaround
By partnering with King Solutions, the client transformed their Amazon channel into a high-performing, revenue-generating profit center.
- Where the client was once operating at a loss, King implemented the strategy, structure, and support needed to restore profitability and make Amazon a sustainable part of their business.
- King stepped in to fully manage the client’s e-commerce operations, effectively becoming their in-house Amazon department. This allowed the client’s internal team to focus on core business functions while King handled everything from inventory planning to listing optimization.
- With tighter inventory controls, improved expiration date management, and smarter product bundling, the client saw a notable decrease in returns and inventory losses, helping preserve margins and enhance the customer experience.
About King Solutions
Established in 1989, King Solutions is an asset-based logistics service provider headquartered in Dayton, MN. As a leader in the logistics industry, King provides freight transportation services, fulfillment, warehousing, and e-commerce services to its customers. King is committed to a customer-focused approach, creating tailored solutions through a robust network of shipping resources, information services, and dedicated employees.
